Broker Check
Jeffery Durr

As the Senior Partner at RU Financial / Senior Vice President and Chief Development Officer at MassMutual, Jeff lead sales training and management development for financial advisors across the country. Since 1988, Jeff has leveraged his experience in the financial services industry to provide personalized coaching and guidance to current advisors and college athletes who aspire to join the profession. His mission is to help them achieve their full potential and deliver exceptional service to their clients.

Jeff's core competencies include new business development, mentoring, team building, and specialized financial advising. He helps current advisors enhance their skills and expand their knowledge in areas such as retirement planning, estate planning, and risk management. For college athletes transitioning into financial advisor roles, Jeff emphasize their transferable skills and helps them understand the fundamentals of financial advising. He assists them in obtaining relevant licenses and certifications and gaining hands-on experience. For both groups, Jeff stresses the importance of building trust, maintaining ethical practices, and communicating effectively with clients. He also encourages ongoing self-improvement through continuous learning, embracing technological advancements, and staying informed about regulatory changes. Jeff is passionate about creating a supportive environment that promotes collaboration, knowledge-sharing, and networking opportunities to facilitate professional growth in the financial advisory field.

Jeff is originally from Caldwell, NJ and presently resides in Berkeley Heights, NJ. Additionally, he holds a BA Degree in Psychology from the University of Maine where he was a member of the school's football team. Jeff has three children, Sophia who is a graduate of Rutgers University, Olivia who is a graduate of Kutztown University and Jeffrey Jr. who attends Kean University.