Jeff started his career in the financial services industry in 1988 and as an agent he quickly realized that he wanted to lead others in the profession. Jeff quickly rose through the ranks of Associate Manager, Sales Manager and Senior Vice President. As a leader and Career Coach to other advisors, Jeff has developed a system and process that has given him the unique ability to coach and guide agents on how to build a comprehensive financial planning practice both in the corporate and personal marketplace. He has worked with close knit family businesses and high net worth individuals and their families to help them become more aware of financial strategies that will be instrumental in their success. As the founder and Senior Partner of RU Financial, Jeff is committed to providing insight and knowledge to the New Jersey universities students, alumni, faculty and staff. Jeff is originally from Caldwell, NJ and presently resides in New Brunswick, NJ. Additionally, he holds a BA Degree in Psychology from the University of Maine where he was a member of the school's football team. Jeff has three children, Sophia who is a graduate of Rutgers University, Olivia who attends Kutztown University and Jeffrey Jr. who attends Hunterdon Central Regional High School.